Adomex to join Dutch Flower Group

Adomex will join Dutch Flower Group (DFG), if the Netherlands Authority for Consumers and Markets (ACM) grants its approval.

Both parties consider this prospective collaboration to be an important step in maintaining a
dominant position in cut green in the long run. Combining the expertise in cut green under
DFG’s umbrella will lay a strong foundation for further growth with this product group.

In 1977, Adomex became the Netherlands’ first enterprise to specialise in cut and decorative
green. Today, cut green – an essential part of flower bouquets arrangements – is considered
indispensable within the floriculture sector. Salal, Aspidistra and Leatherleaf are but a few
names in our products range.

Adomex will continue to operate independently after it joins DFG, thereby retaining its own
identity. Cut green product development and innovation will remain a tangible part of
Adomex’s strategy and market positioning, based on its mission “discover the power of
green”.

Adomex collaborates with preferred growers and suppliers, and not only supplies florists, but
also wholesalers and import companies throughout Europe. Sustainability takes centre stage
in its strategy. Its activities include a membership of the Floriculture Sustainability Initiative
(FSI), while maintaining close in-chain collaborations in order to effectuate improvements in
the environmental and social areas.

Once Adomex joins DFG, its management team will continue to consist of Gerard Wijma
(Managing Director), Mark van der Ban (Commercial Director) and Sieto Hoogkamp (Director of Operations).

Gerard Wijma, Managing Director of Adomex: “I see a lot of growth opportunities in the
collaboration in cut green under the umbrella of Dutch Flower Group.”